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The original idea for the campaign came from South African art director Geoff Hayes who reported that the idea for the first Absolut ad, Absolut Perfection, came to him in the bathtub. Of course it is important that the overall campaign message is not diluted to ensure we send the same message globally. Other than that, the effects of the campaigns of the past decades are difficult to measure in pure sales figures. Use your Snapchat account to either: Asbolut vodka is celebrating the decriminalisation of homosexuality in the UK 50 years ago as it looks to influence 72 other countries to follow suit.

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The aim was high:

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Absolut Colors

Humor can be a difficult trick to master in advertising targeting a minority group where the brand is an outsider seeking to position itself in the market on the inside track. A number of vodka brands have been launched to advocate gay rights in recent yearsincluding Equality Vodka and Halsted Vodka. Back inbefore they even started looking for an American distributor, they decided to develop a bottle that would show the world that Absolut stood for something different. We believe in continuity — combined with variety. And not just in progressive cities like London and New York. It is a question of freedom.

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Keep an eye on your inbox for updates from Absolut. So, even with a limited exposure like that, Absolut does not hesitate to invest in goodwill. From very gay themed "Absolut Mardi Gras" campaigns in the Australian gay and lesbian market, through to strategic sponsorships and high profile in-venue sales promotions at lesbian and gay market venues, Absolut has been one of the brands many gays and lesbians have grown up with. Click here to find out more about 'cookies'. He was soon followed by Keith Haring, Kenny Scharf and other well-known artists. First Name Enter your first name.

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